About Us | Bashundhara Toiletries

Bashundhara Toiletries Limited is emerging as one of the most dynamic and fast-growing players in Bangladesh’s toiletries and hygiene sector. Established in 2023 as part of the respected Bashundhara Group, the company set out with a bold mission: to challenge industry giants by offering high-quality toiletries designed specifically for the needs of Bangladeshi consumers.

From the very beginning, our vision has been clear—to become a household name for quality, hygiene, affordability, and innovation. By combining modern technology with a deep understanding of local consumer preferences, Bashundhara Toiletries is steadily building its reputation as a trusted competitor in Bangladesh’s expanding toiletries market.

Our Product Portfolio

At Bashundhara Toiletries, we offer a wide assortment of high-quality products tailored to meet everyday needs across Home Care, Personal Care, Hair & Body Care, Oral Care, and Tissue Paper lines. Our growing selection reflects our commitment to hygiene, freshness, and affordability:

• Alora Hair and Body Wash – A convenient 2-in-1 cleansing solution combining Vitamin E, Argan oil, and conditioning agents for nourished hair and skin.

• Bashundhara Air Freshener – An extensive fragrance collection designed to eliminate unwanted odors and fill your space with long-lasting, delightful scents.

• Bashundhara LIT Dish Wash (Liquid) – A powerful grease-fighting formula that’s gentle on hands and available in 250 ml and 500 ml bottles.

• Bashundhara LIT Dish Wash Bar – An eco-friendly, lemon-scented alternative to liquid soaps, offering effective grease removal.

• Bashundhara Power Wash Detergent Powder (Regular & Lemon) – Advanced laundry solutions that remove tough stains while preserving fabric softness and freshness.

• Bashundhara Xtreme Aerosol – A fast-acting insect spray for quick elimination of flying pests and protection of your indoor environment.

• Bashundhara Xtreme Toilet Cleaner – A potent cleanser that tackles stains, limescale, and germs to keep toilets fresh and sanitary.

• Confident Toothpaste – A trusted oral care product offering everyday cleaning and freshness.

• PETAL Tissue Range – Premium paper essentials including Facial Tissue, Toilet Tissue, Kitchen Towels, Hand Towels, Paper Napkins, and Pocket Tissues—perfect for daily household use.

Each item in our portfolio upholds BSTI certification and delivers consistent quality—bringing international standards to the Bangladeshi consumer at affordable prices.

Commitment to Quality and Affordability

At Bashundhara Toiletries, we believe everyone deserves access to world-class hygiene products. That’s why we carefully balance premium quality with affordability, making sure our products remain within reach of everyday consumers.

We source raw materials from trusted international suppliers and ensure every product is BSTI certified, guaranteeing both safety and reliability. This commitment builds consumer trust and reinforces our dedication to excellence.

State-of-the-Art Manufacturing

Our modern manufacturing facility in Narayanganj is equipped with advanced technology for large-scale production under strict quality control. By producing locally, we reduce reliance on imports, lower costs, and ensure wider accessibility.

Beyond business, this localized production supports Bangladesh’s economy by creating jobs, developing skills, and strengthening the nation’s industrial base.

Innovation and Future Growth

As consumer needs evolve, innovation remains at the heart of our journey. We are actively expanding into advanced skincare, hair care, and oral hygiene products, bringing global standards to Bangladeshi households. This forward-thinking approach ensures Bashundhara Toiletries continues to stay relevant, competitive, and consumer-focused.

Contribution to Society

Our mission goes beyond business. By building local production facilities, we are reducing unemployment and generating thousands of jobs, directly supporting families and contributing to national development.

We are equally committed to promoting hygiene and public health. By offering affordable, high-quality products, we help improve cleanliness and well-being for millions of people across Bangladesh.

Why Choose Bashundhara Toiletries?

• Trusted Brand – Backed by the reputation of Bashundhara Group.

• Premium Quality – Products certified by BSTI, ensuring international standards.

• Affordable Prices – The perfect balance of quality and value.

• Wide Range – Covering home care, personal care, and hygiene essentials.

• Local Impact – Supporting Bangladesh’s economy through domestic production and job creation.

Looking Ahead

As we continue to grow, our mission remains crystal clear: to deliver quality, hygiene, and affordability to every Bangladeshi household. With innovation, responsibility, and consumer trust at our core, Bashundhara Toiletries is on track to become the go-to local brand for hygiene and personal care.

By competing with global players while highlighting local strengths, we are reshaping Bangladesh’s toiletries market—offering products that not only meet daily needs but also enrich lives.