Bashundhara Toiletries Partners with DU Sales Carnival 2025
Bashundhara Toiletries Limited, a leading name in hygiene and home care products in Bangladesh, has partnered with the Marketing Department of Dhaka University (DU) to support a special initiative— a two-day sales carnival designed to enhance students’ real-world business and marketing skills.
The event was inaugurated by DU Treasurer Jahangir Alam Chowdhury as part of the department’s golden jubilee celebration. Present at the occasion were Carnival Convener Prof. Shehely Parvin and Bashundhara Paper Assistant Managing Director, Mohammad Karimul Arafat, who emphasized the importance of academia-industry collaboration in shaping the future workforce of Bangladesh.
A Carnival with a Purpose
The DU Sales Carnival 2025 was designed not only as a festive fair but also as a hands-on learning platform for marketing students. Instead of traditional classroom exercises, students took on the role of salespeople, engaging directly with customers, understanding market behavior, and experiencing the challenges of retail sales.
DU Sales Carnival 2025, from cosmetics and handicrafts to colourful clothes, essential women’s products, books, and hygiene products like tissues and sanitary napkins, the carnival stalls showcased a wide range of everyday essentials. Visitors enjoyed the vibrant, fair-like environment where buying and selling created a lively and interactive experience.
For many students, it was the first time they applied their theoretical marketing lessons to real-life sales scenarios, offering an invaluable opportunity to sharpen communication, negotiation, and customer service skills.
Bashundhara Toiletries’ Role
As one of the partners of the carnival, Bashundhara Toiletries reaffirmed its commitment to corporate social responsibility in Bangladesh. The company’s involvement highlighted the importance of industry participation in educational activities that bridge the gap between classrooms and careers.
The Monalisa Sanitary Napkin brand, part of Bashundhara Toiletries’ product portfolio, was also prominently featured in the campaign. Its presence underscored the company’s dedication to promoting awareness about women’s hygiene products in Bangladesh and empowering young women to confidently advocate for better personal care solutions.
By supporting initiatives like the DU Sales Carnival 2025, Bashundhara Toiletries continues to strengthen its reputation not just as the best toiletries brand in Bangladesh, but also as a socially responsible organization that invests in the country’s youth and future leaders.
Excited Shoppers and Affordable Products
Shoppers at the event expressed excitement at being able to buy a variety of products at discounted and affordable prices. The DU Sales Carnival 2025 atmosphere encouraged both students and visitors to engage in lively exchanges, simulating a real marketplace environment.
This affordability factor, combined with product diversity, attracted a steady flow of customers and gave student-salespeople the chance to manage real sales volumes, handle customer queries, and learn pricing strategies first-hand.
A Platform for Practical Learning
DU Sales Carnival 2025, Organizers highlighted the immense value of this carnival in enhancing students’ practical knowledge and sales skills. By stepping into the roles of entrepreneurs and marketers, students developed a deeper understanding of consumer behavior, brand positioning, and product promotion.
Carnival Convener Prof. Shehely Parvin expressed gratitude to Bashundhara Group for being a partner in the initiative:
“This event allows our students to translate theoretical lessons into practical experience. We are grateful to Bashundhara Toiletries and Monalisa Sanitary Napkin for supporting this meaningful campaign.”
Her words reflect the shared belief that academia-industry collaboration can play a transformative role in preparing students for competitive job markets.
Strengthening Bonds Between Academia and Industry
The DU Sales Carnival 2025 serves as a model for how corporations like Bashundhara Group can meaningfully contribute to education and skill development in Bangladesh. By engaging students in sales, marketing, and product promotion, the event created an ecosystem of learning, collaboration, and growth.
DU Sales Carnival 2025, Through initiatives like this, Bashundhara Toiletries is not only reinforcing its position in the Bangladesh toiletries market but also helping nurture a new generation of business leaders who will shape the country’s economic future.
With its successful partnership in the Dhaka University Sales Carnival, Bashundhara Toiletries has once again proven that it is more than a hygiene products company—it is a brand committed to youth empowerment, innovation, and social progress in Bangladesh.
